Esch 2022
Communication
for the European
Capital of Culture
concept, motion design, art direction, animation
A year defined by creativity, diversity, and inspiration. At rethink.berlin, we crafted a dynamic digital strategy for ESCH2022, a unique event that connects people both locally and across Europe. Through innovative concepts, compelling stories, and a robust online presence, we brought the cultural richness and vision of ESCH2022 to life.
Our strategy was designed to engage every target group, ensuring that the event resonated with diverse audiences. By blending digital innovation with cultural celebration, we helped amplify the spirit of ESCH2022, to craft an unforgettable experience for all. It was a journey of connection, creativity, and shared inspiration.
Marlene Leske - Creative Lead
Claudia Moreira Devesa - Senior Art Direktorin
Florian Kempf - Art Direktorin / Konzept & Animation
Magdalena Hutner - Junior Art Direktorin
Esch2022 - European
Capital of Culture
A year characterised by creativity, diversity and inspiration. As an agency, we have developed a captivating digital strategy for this unique event that connects people locally and throughout Europe. With innovative concepts, gripping stories and a strong online presence, we brought the cultural diversity and vision of Esch2022 to life for every target group.



