Gen-Z and its confrontation with the Nazi history of the Federal Republic of Germany
concept, art direction, motion design, animation
In collaboration with the Arolsen Archives, our team at rethink.berlin created the study
“Gen-Z and Nazi History”, presenting it in a modern and engaging way.
This research explores how Generation Z perceives Germany's Nazi past, offering insights into their thoughts and feelings on this important topic. Through innovative design and accessible presentation, we aimed to spark reflection and dialogue about history, memory, and the lessons that resonate with today’s youth.
The study reveals the diverse perspectives of Gen-Z, helping bridge the gap between generations and encouraging a deeper understanding of the lasting impact of Nazi history.
Marlene Leske - Creative Lead
Claudia Moreira Devesa - Senior Art Direktorin
Florian Kempf - Art Direktorin / Konzept & Animation
Magdalena Hutner - Junior Art Direktorin