PORSCHE GT3R

CoMMUNICATION for
the Product Release of the new GT3R

The goal was to create a thrilling launch clip showcasing the power, precision, and dynamic spirit of the Porsche GT3R. The project highlighted the car’s engineering with design team insights and showcased its features in a dynamic showroom environment. Drone shots added an intense sense of motion within a closed space.

The clip brought the GT3R to life with cinematic visuals, resonating deeply with fans and igniting excitement. It celebrated the GT3R as more than a car—a statement of speed, design, and adrenaline.

concept, character design, art direction, animation

Marten Berg - Creative Lead
Jan Born - Creative Content
Laura Storch - Creative Content
Florian Kempf - Art Direktion & Motion Design

concept / character design / art direction / animation

concept / character design / art direction / animation

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ESCH 2022

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