PCR - Porsche Customer Racing
Social media Event communication
concept, character design, art direction, animation
For Porsche Customer Racing, we developed a comprehensive social media strategy aimed at engaging motorsport enthusiasts. Our approach involved crafting authentic and compelling content that provided exclusive insights into the world of Porsche Racing.
By highlighting key elements such as speed, precision, and dedication, we connected fans with the brand’s core values. Through carefully curated posts and stories, we strengthened the relationship between Porsche and its community, offering a deeper connection to the sport.
Marten Berg - Creative Lead
Jan Born - Creative Content
Laura Storch - Creative Content
Florian Kempf - Art Direktion & Motion Design
Florian Liedtke - Motion Design
Rocco Schulz - Motion Design
For the 24h race at Nürburgring we created an horror themed visual style to characterize the reputation of Nürburgring which is also known as GREEN HELL!
From pre produced animation and design assets to the communication on the pre race day, race day and the recap - we as a team had been responsible for every bit of the event and race coverage.