AVACON NATUR
EXPLAINER VIDEO
concept, character design, art direction, animation
I developed this animated video for energy company avacon nature to explain their plans for helping SMEs become carbon-neutral, intended for use online and at trade fairs.
The animation shows the advantages of working with avacon to become carbon neutral in a clear and exciting way, and is intended to encourage customers to seek out climate-friendly solutions.
I developed these characters based on some of avacon’s pre-existing assets that weren’t originally intended for animation. My goal was to retain the general style while transforming the characters into a more appealing and animatable design, all while staying within the boundaries of avacon’s brand identity.
These animation tests that were created as part of the development process, before we settled on the final video.